When you live in a state with a crazy high cost of living, you learn quickly how to cut corners in order to make the budget work. Eating out becomes a rare pleasure. You stop shopping just for fun and stick to the ‘need’ list. You learn to turn out lights and shut off the air. You cut where you can, but the grocery bill is a tough one. In the absence of an Aldi (oh, sweet Aldi, how you are missed), one becomes a Costco aficionado. In a place like Hawaii, this store becomes a girl’s best friend.
Costco, with their wide range of high quality items at budget conscious prices, is a godsend. There are name brand items and no-nonsense “Kirkland” options to give us choices. I’ll admit, the prospect of saving a few bucks usually has me reaching for the store brand. I’d much prefer to squirrel away my pennies for a family vacation than to spend it on a fancy package with a marketing budget.
It’s no secret that I’m an agriculture lover, and I honestly like all kinds of farming. On our fruit farm I grew using mostly organic practices (though not certified), and was surrounded by my in-laws growing mostly genetically modified crops. There was no conflict there, just respect for the various methods people use to grow food.
I have no problem with organic growers – they’re choosing what they feel is best and filling a niche market. The current numbers available from the USDA (look for the new report this year) tell us that certified organic makes up roughly 0.7% of US cropland. This is not a huge sector of our economy, but there is a segment of the population that can afford to purchase these luxury items. More power to them.
What I have completely lost patience with over the past few years is the marketing for the organic industry. The farmers are hardly complicit in the deception as it appears to be funded by large organic producers that stand to command high profits by spreading the false idea that organic produce is safer, more nutritious, and better for the environment.
As for Costco, they seemed to stay above the rhetoric on organic for some time. I hoped it was because they understood it was a marketing ploy, and I appreciated that they focused on quality and price over the latest trends. This past year, I have seen a marked change in my favorite store on Maui.
Organic products have appeared with growing frequency. At first, I didn’t mind. If people want to pay more for the same product, fine. That’s their choice. Yet just this month, I’ve found it increasingly difficult to find a non-organic option for some of my regular purchases. For example, I went to grab a bag of Ruffles Potato Chips which normally run around $6.29 on Maui, and the only option available was Organic Ruffles for a good $2 more! I checked out, sans chips, and cruised over to Foodland for my snacking needs. Our Christmas dinner called for frozen sweet corn, and the only option available was organic. I couldn’t even compare the price since there was no alternative. Amid all the bustle of pre-Holiday shopping I grudgingly added it to my cart since a trip to another store was not overly appealing, but it hurt. I felt I was supporting a fear based marketing campaign.
Today, the January 2015 edition of The Costco Connection arrived in my mailbox. This is a publication in which I always find at least one interesting article. The cover, with “Growing Organic” splashed across the front had me curious. What is Costco’s take on organic products?
Inside were highlights of several farms that produce organic agriculture products for Costco. There were great snapshots of farm operations, and I enjoyed reading about their views on how they run their businesses. What really grabbed my attention though, was the introduction the author gave about Costco’s plans for organic products. Here’s a shot of the intro:It starts off with a great little overview of conventional and organic claims, and proceeds to a commentary on the growth of organic in the US. Then, Jeff Lyons, senior VP of fresh food for Costco, is quoted as saying, “Organic is a trend in our country, and our members are asking for it.” I hate to break it to you, but not this member. In fact I’m the one that keeps your comment box full of things like “Less organic, please.”, and “I shop here for great deals, not organic food.”
The last sentence of this intro was what really had me jumping out of my seat. It reads, “At the end of the day, you are the one who decides what goes in your cart.” Hold the phone. How many times recently had I passed over a purchase at Costco because the only option was organic? Yes, I decide what goes in my cart, but if the only option I have as a member of your store is organic, how do I really have a choice if I wish to live according to my standards? A standard that says: I will not further a fear-based marketing agenda by purchasing mass produced organic products at a higher price.
I know that two weeks ago I bypassed an apple purchase at Costco because all eight options in the produce aisle were Certified Organic. I have not purchased blueberries there in over a year because the only frozen option is not one that aligns with my standards.
Being committed to evidence-based annoyance, I felt it only fair to actually see if my earlier perceptions about a lack of options at Costco were, in fact, true. I dropped the magazine, hopped in the car, and took a trip to my local store. The first stop was the frozen produce section. I couldn’t find a single frozen vegetable that wasn’t organic. Corn, Peas, Beans, Broccoli, Vegetable Medly, and Kale – every one, no other option. Fresh carrots were no different. I could get organic carrots and organic baby carrots, but no conventional carrots.
To be fair, quite a few of the organic products DID have a conventional option, and every time, the cost difference was significant.Tomato Sauce: $0.024 difference/oz.Walnuts: $0.25 difference/oz.Olive Oil: $5.30 difference/2L
It’s easy to see that conventional products are significantly less expensive than organic. Therefore, when Costco doesn’t offer a conventionally grown item, I’m forced to pay more for fear, or drive to another store. I purchased my membership at a time when there were basically zero organic products in this store. Obviously, this is no longer the case. Yes, I can go over to Times, Safeway, or Foodland, but I pay for that Costco Membership for a reason. I want great deals on quality products, but I don’t want to pay into a fear-based marketing system.
So yes, Costco, at the end of the day, I am the one who chooses what goes in my cart. Costco is still my favorite store on island, but my cart will be rolling through an establishment across town when it comes to the products for which you give me only an organic choice.
Update: I’ve not been a Costco member for several years now. I no longer had conventional options for 75% of the items I normally buy there and the cost of membership was no longer worth it for me. Vote with your wallet!